We put a lot of emphasis on content curation and why it’s important to you and your business. In this post, we’ll try to explain further why content curation matters.
Content curation let you sift through the online chatter more conveniently.
We shared with you how in the past people in marketing would need to gather content from newspapers and other publications. Just imagine how hard that can be!
Now past forward to our time, we can now easily gather news and information with the help of content curation tools. But let’s now take content curation to a whole new level by making this information more comprehensive and cohesive. It’s not just gathering links and putting them together, it’s all about coming up with a resource that responds to your customers’ needs.
It lets you stay focused on your business goals while adding value to your audience in less time.
The deluge of online content can be overwhelming. We have a great deal of content available online. Imagine the amount of time and effort it’ll take to come up with a single post from all of this information. But being able to keep your target audience in mind helps you stay focused and helps you filter or refine your search too.
It helps you build authority.
Keep in mind to educate, inform and engage your target audience. This will be your step to establish yourself as an influencer.
Content curation shouldn’t be just used for SEO purposes.
Should your desire to connect with influencers and build links override the need to create value?
No, not under any circumstances!
What’s more important is relevance and when you make the mistake of doing content curation for SEO, you’ll just end up with a bunch of links which holds no meaning at all for you and your customers. Always remember that Google loves value, not links that create no meaning.
Content curation helps you create valuable conversation.
Aside from gathering useful information, content curation helps marketers keep the conversation going by pointing their target audience to even more helpful pieces of information. Remember that educating our customers, aside from responding to their needs, is part of our main goal in content marketing. When you provide them great talking points, it not only informs them but helps keep them become engaged.