Today, we often hear everything about social media monitoring. But is it really clear to us what this one means? Well, this article will definitely help shed some light on this.
Social media monitoring, in layman’s terms is the act of using tools to monitor what’s being said in the internet. Since the internet contains a lot of information, it is beneficial for someone’s business to monitor the social media on a regular basis.
Social media monitoring is sometimes also called social listening, online analytics, buzz analysis, social media measurement, or sometimes social media intelligence and management. SMM also stands for social media monitoring as an acronym.
Now that we have already defined what is SMM, the next thing to answer is how does this one work?
Well, it may sound a little bit easy at first, but complexity kicks in along the process. Well, basically, monitoring tools work by crawling sites in a continuous manner and filing them. Some are crawled real time like Twitter and Facebook statuses.
There are other sites which are crawled less often, about 10 minutes or so or worse, in a daily manner if they are considered less important. There are some tools that do crawling on their own and there are some which uses data providers.
After those sites have been filed and indexed, they are now searchable. Most tools use some form of questions, search threads that most user writes to find mention of words, phrases or keywords on their pages. It will eventually bring those mentions to the interface of the tool which is can now be read, diced, sliced etc.
If you are curious if SMM only covers social media platforms, well the answer is no. The name is somewhat misleading. Actually, most SMM tools are what we refer to as forum, blog sites, regular websites, news and review sites.
It was later then tied up with the social media networks that we all know today namely Facebook, Twitter, Google+, Instagram, LinkedIn, etc.
And since we learned that these social media platforms are owned by specific people and institutions, and is easily accessible to anybody, a question will then be raised – are we invading someone’s privacy?
Well, we are not.
In every social media platform, there are privacy settings which the users can easily refine. They can choose with whom to share their profiles and information. It is upon their discretion if they want their profiles to be seen by everybody or by a certain group of people. So invading someone’s privacy won’t be an issue unless the user isn’t aware of this feature.