Undoubtedly, feeds dominate how people consume content online, from the way we read the news on our smart phones and other mobile devices to social networking sites. We constantly check and look the entire day at what’s the latest and hottest happening.
Well, in this digital age, who wants to be late anyway?
Without a doubt, feeds dominated 2013!
Vine has surpassed 40 million registered users, while Twitter reached more than 200 million users.
In a survey that was conducted before, 10,000 people were interviewed in ten markets as part of a global study to know the answers to the following questions about the behavior of the people around news consumption:
- How is it changed in the past years?
- How do they feel about the changes?
- What might news consumption look like in the future?
What did they tell us about how we consume the news?
- We’re waking up to it – out of the 10,000 participants, almost half (42%) admitted that they check the news within an hour of waking up and over a third (38%) said they also check the news within an hour of going to bed.
- We’re addicted to it – almost two-thirds (63%) of the total number of participants admit to a greater overall need to be the “first to know” about global news.
- We have it all – 65% of the participants agree that they have a more rounded outlook on the news because they are able to access numerous sources of information and opinions.
- We know it all – 72% of the participants feel more knowledgeable about the things happening in the world because news is a lot easier to access.
How do they think news consumption will change in the future?
- Story over source – over half (55%) of the 10,000 participants pays more interest in the news story rather than where it came from.
- The generation gap – 50% of people over 55 years old were found to be loyal to traditional news outlets, while those under 25 years old have a percentage of only 34%
- News becomes social – almost half (45%) of the participants under 25 years old are less likely to differentiate between a news story and a social media post.
Get in touch with us to know more about full text RSS feeds and how you can better consume your content today!