Autoblogging has been deemed spam for several years now due to many black hat SEO techniques, so-called “experts” and these “get rich quick schemes” that spam search engines with duplicated content and copyright infringement; Google, Bing, Yahoo and consortium have been attempting to fight this practice for a while now; however, you don’t have to do any of that to make good use of all this content aggregation technology, so we are going to explore some legitimate ways to use autoblogging for ethical and good content, profit and revenue, without ruining user experience and resorting to unethical SEO practices.
Before we dive in, there’s a couple of things you need to keep in mind – every content IS copyright protected. Unless stated otherwise, you should avoid any copyright infringement, this can be done by nicely asking the original author permission for syndicating and (re)-publishing their content. Many authors will gladly allow you to syndicate their content if you mention the source with a backlink, so this is the very first and simple thing to do: politely ask for permission. You wouldn’t want somebody to come and steal your own food…would you? Hell no, I wouldn’t, but I would gladly invite folks to come and eat with me and share my food with them if they ask nicely – the same thing applies for content here, so DO NOT STEAL IT, period! Ask for permission, do it politely and offer an incentive to get permission and you WILL get permission in most cases.
If you are now asking yourself what you could offer in return, here a couple of ideas:
- Backlink each piece of content to the original source: RSS Post Importer does this for you on the fly.
- Revenue Share – you could offer the author to share the revenues with them, for example a 30/70% revenue split.
- License the content – you pay a fee and you are good to go, no headaches and no hassle.
- You could offer to advertise the author’s products on your site: their eBook, courses, cool innovative sport tracker…you get the idea.
- Jump into their affiliate program if they have one, you both win.
And there are many other ideas you can use for content permission, but this is a good starting point…if they still say no at the end, just ask them: “What do I need to do for you to say yes…?” then take it from there; it’s only a negotiation issue and they are nice human being, just like you.
Many blogs have a more liberal license like CC (creative commons) or other similar licences and there’s even a license called WTFPL (read: Do What the Fuck You Want to Public License), doh! In such cases, there’s no need to ask the author for permission but you need to make sure to respect the license and fully read the license terms to avoid getting into any trouble.
You could license or strike a deal with a content publisher to syndicate their content, either with a license fee payment, or with a revenue share model (more on that later).
RSS Post Importer even lets you enable or add the no-index tag to your imported and syndicated post to avoid polluting search engines results; you owe that to the Internet and the content writer, it’s simply fair to the original publishers – trust me, they will get mad if they see you beating them with their own content on SERP because you’re a kick-ass SEO wizard – it ain’t good for them and they may start throwing words like ‘DMCA’ at you and you don’t want that, even if you don’t care about DMCA, because they may not be able to sue you, but once they hit Google with this complain many times…bye bye SERP top ranking! So your focus here to gain traffic aren’t search engines in the first place, but social media channels and your own community. You should encourage your community to share your syndicated content with their friends and optimize for these channels.
Let me share 3 simple ways to optimize your content for social media:
- Add social media sharing buttons to your site
- Optimize your content with open graph and Twitter tags
- Pipe your RSS to social media sites using services like Bufferapp, Twitterfeed, etc.
You should encourage your readers and community to share your content with their friends, and you are ready to hit the road running on social media if you also add the right hashtags to your post on the fly for Twitter. So much for social media kick-start…
There’re some other underestimated and underused sources of valuable, high-quality content – content from the public domain. You can pretty much do almost anything you want with this content; it’s mostly the case for content published by Governmental institutions (Tax payer dollars at work, so you or someone you know paid for it in one way or another), Universities (these folks like sharing knowledge…some of them do it for free), libraries and some NGOs (they always try to get the word out for their cause, so the more their content is seen, the better it is for them – they are not in the business of AdWords revenues).
IMHO, that IS the Holy Grail for your content syndication strategy. Governmental institutions publish a lot of high-quality content in the public domain, but nearly no-one has the time to browse all those sites, so organizing the relevant content for your community in one place is highly valuable and there are several businesses built on top of this approach out there, mainly syndicating content from Governmental institutions and curating and redistributing it in their blog, websites or communities for a lot of fun and a lot of profit. Find your niche and go full in. RSS Post Importer can help you do this on the fly with our Keyword and RegEx curation feature.
If you want to know more, simply check out http://www.feedsapi.com/ and join my mailing list and get all the good stuff delivered right into your inbox – don’t worry, I’m not in the business of spamming you or your inbox.
Now a couple of tips on your way to installing and start using `RSS Post Importer`.
When asking an author for permission to syndicate/import their content, you should make it clear to the author that you will backlink to the original article (good for SEO on both yours and the author’s side), and if they still have concerns about duplicate content on search engines, offer to enable the ‘no-index’ tag and focus on your community and social media to drive traffic.
RSS Post Importer allows you to add HTML codes to each imported article in the template area. You can use this option to embed a newsletter collection code or automatically plug your Ad banner at the end of each published article – Mailchimp is a good place to start.
There’s something called Fair Use, which pretty much allows you to syndicate content under specific conditions without author permission and use it for research or discussion purposes – but folks, IANAL, it’s a grey area full of little traps. So I won’t give you any advice on this.
P.S.: If you like this post and would love to learn more about content syndication and autoblogging, you should join my mailing list to receive all the tips and tricks to take your blog to the next step, insanely increase your traffic and revenues and make your community of readers really happy. Join here: https://www.feedsapi.com/
P.P.S.: If you want to republish this article, I hereby allow you to do it under the CC license, BUT you should republish it as IT IS and give me credit for this kick-ass write up…give Caesar what belongs to Caesar…Fair deal, isn’t it!?
Happy autoblogging and syndicating!
RSS Post Importer is the BEST and most Powerful WordPress Content Syndication plugin in the world. Download, install, use. Upgrade to the professional version and give it a 5 stars rating and comment….hmm, just saying, you never know if you don’t ask. 🙂 Do it now if you haven’t yet.
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