Need proof if content curation is worth the time? Here’s one:
From my own experience, content curation helped me increase Twitter engagements, as well as followers, on my personal profile. Each morning, what I do is to go through my newsfeed, find anything which I find interesting and which I know my followers like and schedule them to be tweeted out at certain hours.
This is from my personal experience, and you’d definitely ask: What value can it bring my business? Here’s some:
Helps Give Clarity to Your Target Audience
Here are some figures that were released in 2013 by Digital Buzz Blog:
- 294 billion e-mails are sent
- 2 million blog posts are written
- 4.7 billion minutes are spent on Facebook
- 864,000 hours of video is uploaded to YouTube
- More iPhones are sold than babies born!
Just imagine how many news, information and data people must go through every single day to find useful information especially this 2015?
Even with Google, they provide search results based on a person’s browsing history.
Help your target audience by cutting through the online clutter and presenting them with a clean list of information they can use. This will keep them coming back to your website for more!
Establish Your Business as Trustworthy
When you share quality contents to your audience, you are adding value to them. And when you add value, you become more trustworthy. You become a go-to resource of information within your industry or niche. Your followers will also more likely agree to whatever your say, and when the time comes for you to pitch a product or service – they will more likely buy.
People follow industry leaders. People believe in industry influencers. And what does it take to be a leader and an influencer? One word: Trust!
If you’re doing content curation right, then link juice will follow and you’ll also likely get SEO benefits.
Google loves fresh content. But then it doesn’t have to be entirely your own. And the rule of duplicate content only applies when you post similar contents on your own website.
If you’re able to present a rehashed content into a totally new way, with better and fresher insights, and your audience loves it and gives it some social media love by sharing it, your site will definitely benefit not only from the traffic from these social shares, but from rankings as well in search engine results.