“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
Those words could never have been said better, and they can never ring more true than today where information is shared every second and every minute of the day at such speed never before imaginable. And businesses who know how to listen will not find it hard to learn what their customers really want about their products and services. Not only that, they will use these key insights to be able to be at the top of their game.
Thus, focusing on the right types of content real time can increase the success rate of a business’ marketing campaign, since they are designed around timely information.
Despite of all the online “noise”, how can businesses listen systematically and filter out unnecessary information?
If businesses really want to do it the right way, they must set an agenda and allocate the necessary resources to carry out their plan.
It is very easy for businesses to get stuck in a periodic reporting format, like say weekly or monthly, but these routine reporting won’t give you the market intelligence that you need. These can only provide you feedback about what has happened. The only way for businesses to win is to invest in real-time monitoring tools with clear goals and action plans. It’ll be unrealistic to expect businesses to have dedicated resources to news monitoring all day. However, with the right tools, it is easier than you have ever imagined.
They should start listening to what’s being said about them on the web. This way, they can react in a more collaborative way and this will help them quickly analyze their online presence.
Businesses must have the following in order to listen correctly to the online chatter:
Have a clear plan.
They have to understand clearly the purpose of their media monitoring activities. What should they monitor? What are they really for? How can it help the business?
Have the right tool/s.
If businesses will rely on a staff or a team solely to monitor news and information, it’ll prove to be too much in the long run. At a time when everything is being automated, why not have the right and most appropriate tool work harder for you to deliver what you need?
How does your business sort through the online “chatter” to discover what’s being talked about regarding your industry or business?