Google has made a huge change with the its search algorithm, announcing that this enhancement aims at recognizing the value of a website’s content. This algorithm is called the Google Hummingbird, an intelligent improvement to Google which uses a semantic technique, thereby understanding whole sentences instead of just relying on few keywords during a query.
Google is becoming like a real person now that you can talk to and ask questions directly.
How Hummingbird Works?
Google currently lets people enter conversational queries whenever they Google something, as the algorithm is confident in its precision to understand the whole query, resulting to more meaningful search results.
Amit Singhal, Google’s Senior Vice-president, has explained during the launch, that this algorithm will eliminate unnecessary keyword stuffing made by SEO writers and reducing irrelevant contents that were chronically spamming the database, thus providing true value to the Hummingbird’s tagline “Content is King.”
What Should You Do Now That Hummingbird Is Fully Operational
The online marketing strategy that was used prior to Hummingbird’s birth was to flood their website’s content with repetitive keywords, thereby increasing the chances of getting the highest rank whenever a query of that keyword was made. This is no longer a good game plan.
Needless to say, Google’s movement from a keyword‐based approach should not cause panic to the businesses who have invested on that scheme prior to the launch, and it is comforting to know that Hummingbird will still take into consideration the following factors that have mattered before:
- Mobile SEO. Conversational search have generally been used by people on mobile, as study shows. Knowing this fact, mobile optimization will still be significant on a business perspective.
- Structured Data Markup. Provide Google as much information as you can give to ensure your website will be included during a query.
- Keyword Optimization, Links and Content Creation. The role of the keyword has not yet been phased out but rather being optimized to a more qualitative level. The algorithm still uses the keywords in the whole conversational query then links the keywords to understand the general concept of the query.
Basically, there’s no need to overhaul your whole website’s content because of this change. This time around, going beyond by giving effort in obtaining a more in‐depth understanding of your customer’s needs is a good start in enhancing the websites ability to attract interest, now that Hummingbird is here.