If properly managed, RSS feeds can definitely boost a website’s viewing ability which can eventually help in the progress of a certain business. These feeds should have very interesting yet short and informative content with unique titles that can independently represent a common broad theme.
RSS feeds are used as online marketing strategy and SEO tool. Together with HTML optimization, RSS feeds optimization, if done properly can increase the exposure of a website. And to be able to make everything possible, here are some tips for you.
Channel titles, like any other titles are very essential. They are considered as the most important aspect of RSS optimization. The channel title must best capture the gist of the content. It should be brief, easy to remember yet can confidently represent the total package what is being offered by the website. The channel title is the very first thing that website visitors can see thus, it must be very much related to the RSS feed. We should always keep in mind that in this type of field, first impressions really does matter.
This area here gives us the ability to support or to explain further the broad theme the RSS feed has. This must contain related keywords and phrases however, it should also be written in a manner in which cab best captures the interest of readers and not by search engine spiders. This can be used as an added decoration in emphasizing specific texts in the content.
RSS Feed Titles.
This should be 50-75 characters with spaces and should not be encoded with HTML. The RSS Feed title is your best shot to capture your reader’s interest, acting like a news headline. Feed titles should be made up of relatable keywords and phrases that will surely get readers attention and can definitely bring in some great amount of website traffic.
Optimize your RSS.
Every single aspect of the web feed should be well optimized and thus, proper punctuation and grammar is strictly observed. This will dictate the quality of the content of a website. Inconsistency with the content quality can surely affect the number of viewers.
The publishers have the unique chance to determine the anchor text that will be used to link to internal website pages through the help of RSS Feeds. They are often syndicated and the more competent feed items will be often be reposted by the other publishers. Content does matter. The more interesting the topic is, the more reposts should be expected.
Number of feed items.
Filter and update your old items in an RSS Feed. The latest the article is, the better the results will be. Keeping your old ones in the archives and featuring the latest ones can definitely make browsing easy.
Hashtagging can be very useful in building a website traffic. It can put emphasis to your entry and can definitely build a network of similar topics. Through this, your website can be easily seen by enthusiasts and thus will be more visible than all the others. This one’s easy. All you have to do is to pick a best word or phrase that best describes the post and attach a number sign before it and voila! An instant hashtag has been made!
Reading plain text is ok but adding images to an article can make it better. Related images not only can beautify the appearance of a post or a website but it can also add information, interest and feature other emotions and feelings texts cannot convey at all. Images can also help build traffic as search engines have an option to browse the internet through images. But be careful with plagiarism and also in adding caption to your pictures.
Making a website interesting to the eyes of the audience is not as hard as most of us think. It only requires sensitivity, critical thinking and of course, resourcefulness to make everything fall in its proper place.