As a small business owner, it’s essential that you put content marketing to work for you. However,
many small business owners are hesitant to use content marketing as a business building tool because it
seems to be so time consuming. While it can be a huge time suck in any business, content marketing
will bring small business owners far more than it takes from them.
Content marketing for small business centers around three things: a blog, your small business Facebook
page, and the Twitter account. If you do nothing else in terms of content marketing, you need to be
using these three tools to drive business.
For small business owners, a blog allows you to explore different aspects of your business, enrich your
customer’s lives, and share market trends, while you build relationships. It’s an important part of
content marketing for small business. While it’s important for someone from your business to be
posting at least once or twice a week, using content marketing software or hiring a content creation
agency can be fast and easy ways to increase the number of blog posts your small business produces
each week, without taking quite so much time from you!
Having a Facebook page is essential for any business today. Your potential customers expect to be able
to find you there-and if they can’t, they’re likely to go to a competitor who is there. The average person
spends almost seven hours a month on social media, and Facebook still leads the market in active users.
It’s essential that you have, and actively maintain, a Facebook presence for your company.
Twitter is a powerhouse for connecting with clients. When you’re planning the content marketing for
your small business, you absolutely cannot ignore Twitter. The short conversations force users to keep
to brief snippets, but amazing relationships begin on Twitter. Twitter chats make it easy for a small
business owner to introduce his brand to new leads, too!
There are time saving tools to help small business owners manage social media accounts. Hootsuite and
Buffer are the most popular, and Edgar is the new kid on the block, promising to deliver your Facebook
posts to more fans.
Content marketing for small business needs to do three things: Be fresh, be relevant, and be converting.
Using a blog, Facebook, and Twitter for your small business is guaranteed to meet those criteria for
you, and help you attain your own small business success!