Content Is King, But Isn’t Practical and Cost-Effective

It’s hard to come up with a great content people will definitely love – to think you’re competing with other millions of blogs out there. But what’s harder is coming up with good blogs consistently. I mean like 3 or 4 or 5 times a week. Content is king, remember? But it proves to be expensive when you have to get the best of the best writers in order to stand out from the online crowd.

 

And even if you’re able to hire the best, lots of content strategists will ask, how am I supposed to get a bottomless list of topics to write about? A content calendar needs to be prepared on a periodic basis, and coming up with the right topics is a must!

 

Generally, we have two practices for idea generation. They are:

 

Social Listening

 

What’s trending in Twitter or Facebook? What’s hot on Yahoo? What are people asking the most about in Quora? These are just some places where you can get some scoop on news and share on your blog. Discovering and listening to what the online communities are interested in can yield some great blog post ideas.

 

Looking Within Your Organization

 

You have people in the organization – like the sales and marketing team, who are always in touch with your customers. Talk to them and discover what customer pain points they uncover from their interactions with them. This way, you’ll be able to come up with blog posts that truly resonate with your customers.

 

Everyone is doing content marketing. Not just you, but tons of other businesses out there. It’s now harder than ever to really outshine everyone. It’s not easy. It’s expensive. And the other bad news is that for the most part, even with all the best effort you put into writing, your article might be just a dud.

Content Curation

There’s another strategy we can use to generate content which has proven to be effective for your offline SEO, as well as connecting with industry influencers in your niche – content curation.

 

Content curation is defined as “the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information.”

 

How does one do that in a cost-effective way when you need to sort through lots of articles to find the best?

You may leverage RSS feed reader, like FeedsAPI’s full text RSS feed, to show you the best contents according to your chosen keywords, niche or influencer in a neat and effective way.

 

Let’s talk more about this in tomorrow’s post!

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