Here’s the thing: Ideas worth sharing plus a successful online presence goes hand in hand in the digital world, especially in a business perspective, and full text RSS feed can help you do just that!
Trust me on this (especially for online marketers), when it comes to sustaining interests from your subscribers, you will need to share not only your content in ensuring customer engagement. You have to make sure that they have valuable information which you can quote directly from industry experts.
Giving space to relevant information other than what you originally have to offer, that is aligned with the websites advocacy, is a wise and presentable strategy to promote customer loyalty.
This does not mean your content is boring though, but this will provide insight to other useful information that is out there in the web. And this is where content curation comes into play.
Simply put, content curation works by pulling specific topics that are comparable with your original content and linking them to your own website, thereby increasing the traffic to your site. Thus, having a full RSS feed will work wonderfully for you.
Without having to go to a lot of different sites, like when you have an RSS feed with excerpts only, you’ll be able to see at a glance all the relevant content that you need as you browse from one article or blog post to another. No need to switch tabs or go to a different site to check if a post is the right one for you. It not only saves you time, it also helps you make a decision easily whether a content is the right one for you or not.
This is not a battle between quality over quantity though. With content curation, you get a direct proportion with both. The quantity of the content will make your website an oasis of information but at the same time, the incorporation of various resources can boost the quality of your own vision and widens your horizon in the industry. It also helps to connect you with industry influencers by quoting them in your blog posts.
To get the most out of content curation, applications like FeedsAPI that sifts through the huge internet database is currently available to do the job of organizing the information being curated for you, picking out the best there is. This will keep your website in tip-top shape.
Want to tell better stories? Get in touch with us today and find out how full text RSS feeds can do wonders for your content curation strategy!