Years ago, companies which provide media monitoring services rely heavily upon employing a number of people. These employees need to read through stacks of newspapers, magazine and other printed materials to know what’s going on and literally cut-and-paste articles or posts that they think are of value to their clients. This will then be collated in bulky folders that need to be sorted again and compiled.
With the improvements in technology, scanners proved to be a very helpful device. But it’s still a bit tasking to rummage through all those papers and find something that clients will find useful. But then, things got a bit automated to some degree. No more cutting and pasting. 🙂
For television, news monitoring companies also employ “human monitors” whose main task is to review program contents and collate all clips that pertains to their client’s needs.
There’s a worldwide association which acts as a “clearing house” or “platform” that relates to anything about the news monitoring industry – The International Association of Broadcast Monitoring (IABM). And as far the media monitoring field is concerned, the FIBEP (Federation Internationale des Bureaux d’Extraits de Presse/International Federation of the Press Clipping Services) is the go-to organization. It was established in Paris in 1953. It boasts of 92 members in 43 countries all over the world.
With the continued growth of the internet and with the vast amount of information online that consumers must sort through, online media monitoring services nowadays use automated software (also called spiders or bots) to automatically curate content.
Google provides media monitoring service by letting it’s users know the number of times certain keywords have been mentioned all over the internet, and other important data like number of views gained by a certain article, visits to a page and the like. Though some may argue that employing humans to sort through all available online data can be more reliable, with the vast amount of information online, that can be a task that’s almost next to impossible.
Online media monitoring tools like FeedsAPI, which offers full text RSS feeds, helps clients discover news feeds based on their chosen niche, topics or keywords. No need to sort through vast amounts of information that might prove to be unrelated to them, or will just provide information that’s not very valuable.
Wouldn’t it be wonderful to get the right information when you need them? Or, where you need them?
Let us know in the comments below how you monitor online media today?