We have discussed in length a few days/weeks ago how using a free tool may not be enough for your online media monitoring needs. We also shared a list of questions on “How Do You Go About Selecting A Media Monitoring Subscription Service?” for your business, as well as the wisdom of opting for a fee trial subscription first before signing up for a paid package.
Today, let us help you assess your practices, needs and budget before subscribing to an RSS feed aggregator. Here are some steps to follow:
Set your marketing goals.
You need to set realistic and measurable goals, say for the next twelve or sixteen months. This will allow you to plan your activities and be more flexible in the next months or so. Doing short-term plans can help you see if the tool you have is really working for you too as you plan for longer-term goals in the future.
Conduct a marketing audit.
This will include a thorough review of what you have in the past, what worked and what didn’t. Make a list of all activities that worked really well and the type of results they brought. The goal is to replicate those successes in the future, with added improvements to bring in better results.
Do market research.
The main reason for this is to be able to create a realistic picture of your current position in the market so that you can make better and realistic projections.
Determine your budget.
Before you make the decision of the specific marketing strategies you want to do, having a clear understanding of your financial information will help you in choosing the correct tools to use to steer you towards the right direction. There are really no clear-cut standards about how much you should spend, but historical data will prove helpful in this aspect. Of course, being able to have a realistic targeted ROI is a must!
A good marketing plan covers:
- realistic marketing goals
This should be based on sound information and research about your business and your market.
However, keep in mind that a plan is only as good as your commitment to implementing it as well as how hard your team and the tools you’ve given will work. Keep in mind to choose an RSS Feed Aggregator that’ll bring you not only the latest news, but also market intelligence that can help you make better business decisions.