10 Steps for Successful Media Monitoring

Media monitoring is not a very easy process. But following these 10 simple steps can definitely make your monitoring skills outstanding.

  1. Set an Objective. Why do you monitor? This is one question that can shed light on you. If you answer this question by saying, “Because everybody else is doing it”, well you’ve got a problem! You need to set a very clear goal in your mind. This will help your business and also save you a lot of time and money. Having a clear goal in mind can make you target your resources correctly making you more effective and efficient at the end of the day.
  2. Be clear in what to monitor. Selecting the right keywords is very important since monitoring is keyword- based. You should be at the very least tracking your company name, brand names, competitor names and product names. Your tagline must be monitored together with your most recent marketing strategies.
  3. Decide where to monitor. Social media is a very big network venue. Being decided on where to monitor can definitely give you a chance to concentrate more on the most important venues. Otherwise, you will find yourself conversing with everyone, everywhere which means wasting a lot of time and effort.
  4. Learn to prioritize.  Social media is a very big. Conversations are happening everywhere, simultaneously, all over the world. Your strategy must be wise and actionable. You need to learn which one should come first and which one requires more effort. In doing so, all of your resources will be maximized.
  5. Plan. You need to be always ready whatever happens. Media changes rapidly without any warnings. You should plan ahead for the worst-case scenarios. Besides, nobody wants to be caught off- guard!
  6. Let others participate. Social media is a very dynamic medium. With just a matter of seconds, a certain status update or a tweet can be sent. Tapping the right persons can be a big challenge but if done properly and efficiently, this can definitely put a lot on your table. Patience and communication can be of great help.
  7. Listen. Communication is a two-way process. Talking will be senseless if you will not listen. Try to hear what others say, observe certain behaviors in the community.
  8. Inbound and outbound conversations. Being able to participate in a larger discussion can definitely help you market your business and at the same time it can bring larger networks giving you more potential clients.
  9. Build relationships. Listening and influencing others are 2 major aspects in building relationships. We are after strong and long- lasting relationships.
  10. Wisely select the tools for your strategy. Being able to choose the proper tools can save your time, money, effort and also it can help you a lot with your business. And as far as media monitoring is concerned, FeedsAPI is a great tool to have.

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